01 / Brand story
Pronounced obelisk
A name built to stand.
OBLSK is pronounced "obelisk," AH-buh-lisk. The spelling is shorter. The reference stays intact.
02 / Why OBLSK
The reference
Simple in form. Hard to ignore.
An obelisk marks a place and carries a message. Its form is direct, deliberate, and built to last. Those ideas fit how we want the work to behave.
We removed the vowels to make the name shorter while keeping the original reference recognizable.
03 / Say it
AH-buh-lisk
Hear the pronunciation.
Google provides a spoken pronunciation of "obelisk."